For as long as sales has existed, timing has been the deciding factor. Success comes from reaching the right person (with the right message) before anyone else.
The problem was that timing used to be guesswork. Recruiters scrolled through job boards, account execs refreshed LinkedIn and business owners relied on what they heard secondhand. Businesses grow through this very practice, but it is largely slow, inconsistent and drained time from more pressing areas of the business.
That margin for delay doesn’t exist anymore. Competition is constant, margins are tight, and buyers are bombarded with outreach. Being late now means being largely invisible.
Signals are the small but telling markers of change: a new job post, a funding round, a leadership hire, or a shift in hiring demand. They show where momentum is building and where your services could be most relevant.
Many firms describe themselves as “data-driven.” They log activity, measure pipeline, and track performance. All useful, but all retrospective. Those reports tell you what happened, not what to do next.
Signals flip that. They point forward.
In recruiting, being even two days late to a live role often means the work has already gone elsewhere. In B2B sales, missing the moment after a funding announcement usually means another firm has secured the partnership.
The information exists, the signals are out there. The difference lies in whether you act quickly enough to make them count.
Three forces have come together to make signals central to how modern selling works:
This isn’t a passing trend. It’s a fundamental shift in how outreach and recruitment will operate.
This is the gap Signal is built to close. By combining scraping, enrichment, verified contacts, and sequencing, the hours once spent trawling through data are reduced to minutes.
For recruiters, that means more time placing candidates and less time prospecting.
For agencies, it means walking into client calls with context already in hand.
Signals aren’t an abstract concept anymore. They’re a practical lever that drives revenue.
The firms that win over the next few years won’t be those with the neatest dashboards of last quarter’s numbers. They’ll be the ones acting on what’s happening right now.
Signals level that playing field. For firms that ignore them, the gap will only get wider.
